Privacy Policy

This Privacy Statement outlines the methods of personal data collection, utilization, and distribution when you access or transact on Balancebodywear.com

TYPES OF INFORMATION COLLECTED

Upon accessing the Website, automatic gathering of certain information from your device occurs, including details about your browser, IP address, time zone, and cookies installed on your device. As you navigate the Website, we also accumulate data on the pages or products you view, your referral sources to the Website, and your engagement with the Website. This automatically gathered data is referred to as "Device Information".

The collection of Device Information is performed using technologies such as:

  • "Cookies", which are data files placed on your device or computer, usually containing an anonymous identifier. For cookie details and disabling instructions, visit http://www.allaboutcookies.org.

  • "Log files" document activities on the Website, capturing data like your IP address, browser type, ISP, referring/exit pages, and timestamps.

  • "Web beacons", "tags", and "pixels" are electronic files utilized to log information about your navigation of the Website.

Moreover, we collect specific information from you when you make a purchase or attempt to purchase through the Website, including your name, billing and shipping addresses, payment details (including credit card numbers), email address, and phone number. This data is termed "Order Information".

In this Privacy Statement, "Personal Information" encompasses both Device Information and Order Information.

USAGE OF PERSONAL INFORMATION

The Order Information is primarily used to execute orders placed via the Website (this includes processing your payment details, organizing shipping, and providing invoices/order confirmations). Additionally, Order Information is used to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • Deliver information or advertising about our products or services in accordance with your preferences.

Device Information is used for potential risk and fraud screening (particularly via IP address) and to enhance and optimize our Website (for instance, by producing analytics on customer interactions and effectiveness of our marketing and advertising campaigns).

SHARING OF PERSONAL INFORMATION

Your Personal Information may be shared with third parties to assist us in its use, as previously mentioned. For instance, we use Shopify to host our online store—you can view Shopify's Personal Information usage at https://www.shopify.com/legal/privacy. Google Analytics also helps us comprehend customer usage of the Website—information on Google's usage of your Personal Information can be found at https://www.google.com/intl/en/policies/privacy/. Google Analytics opt-out is available at https://tools.google.com/dlpage/gaoptout.

Additionally, Personal Information may be disclosed to comply with laws and regulations, to respond to lawful requests for information we receive, or to safeguard our rights.

BEHAVIOURAL ADVERTISING

As stated, your Personal Information is employed to offer targeted advertisements or marketing communications we believe may interest you. For more on how targeted advertising functions, see the NAI's page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt-out options for targeted advertising are available through:

Opt-out from certain services is possible via the Digital Advertising Alliance at: http://optout.aboutads.info/.

DO NOT TRACK

Our Website does not change data collection and usage practices upon detecting a Do Not Track signal from your browser.

YOUR RIGHTS

European residents have rights to access personal information we hold, and to request correction, updating, or deletion of their personal information. To exercise these rights, contact us using the information below.

We process information of European residents to fulfill contracts (e.g., orders through the Website) or to pursue our legitimate business interests mentioned above. Note that information will be transferred outside of Europe, including to Canada and the U.S.

DATA RETENTION

Order Information is kept in our records unless you request its deletion.

CHANGES

This privacy policy may be updated occasionally to reflect changes in our practices or for operational, legal, or regulatory reasons.